Products are where I take a concept and turn it into a working tool — the whole journey from idea to something you can use. Campaigns are where I take a goal and build a creative strategy around it — one direction, many assets, from video to branding to partnerships.

I got here through a winding road. I started making films and motion design for clients like Mercedes-Benz and Nissan. Then I stumbled into augmented reality, became one of Snapchat's top AR creators globally, and walked away when I saw what the platform was doing to young people.

I ended up on a remote atoll in the Solomon Islands, no internet, documenting rising sea levels for months. That experience broke something open — I realized the world doesn't lack information or technology. It lacks better ways of deciding and acting together. So I started building for that. Civic tech tools, democratic innovation, consulting for the Polish Ministry of Dition, working with the Sortition Foundation, learning from citizens' assemblies across Europe.

Every detour taught me the same lesson: bold ideas need someone who can make them real. That's what I do now. Two decades of creative work across continents, based in Kraków, working globally. If you have an idea that needs to become a product or a campaign — let's talk.