AVNET

Question: How can motion design bridge the gap between abstract hardware concepts and human understanding?
Medium: Motion
Year: 2020
Role: Motion Designer
Skills: Motion, Visual Design, Editing, Asset Production

A high-energy motion design explainer detailing Avnet’s role in the IoT and hardware ecosystem.

Details

This project involved translating complex technical concepts into a compelling visual narrative using Avnet's established brand guidelines.

By blending stock footage with custom motion graphics, I created a 'glitchy' aesthetic that captured the digital nature of the Internet of Things.

Process

Analyzed Avnet brand guidelines to establish a visual language for the animation
Storyboarded the narrative flow to explain hardware and IoT connectivity
Curated and edited video footage to serve as the foundation for the piece
Designed and integrated custom motion graphics with a digital, glitch-inspired style
Synchronized visual effects and transitions to create a cohesive technical explainer

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