CCTV9 1

CCTV9

Question
How can the physical properties of glass be translated into a digital broadcast identity?
Medium
Visual
Year
2019
Role
Designer
Skills
Visual Design, Motion, Asset Production

Conceptual style frames for the visual identity and packaging of CCTV9, exploring a sophisticated glass-inspired aesthetic.

Details

Working with the Taiwanese studio JL Design, I developed a series of style frames to define the look and feel of the network's TV packaging.

The direction focused on high-end material studies, utilizing transparency, refraction, and light to create a modern, 'glassy' atmosphere.

Process

  1. Analyzed the brand requirements and visual heritage of CCTV9
  2. Explored material properties focusing on glass, light refraction, and transparency
  3. Developed a series of high-fidelity style frames to establish the visual language
  4. Iterated on compositions and lighting to align with the network's premium positioning

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