FAKE

Question: How does the repetition of a label change its meaning?
Medium: Art
Year: 2014
Role: Creative Director / Artist
Skills: Visual Design, Brand Identity, Photography, Asset Production

A conceptual fashion and art collection exploring authenticity through minimalist stencil typography and vibrant color patterns.

Details

This project served as the inaugural launch for a series of stencil-based apparel designs.

The work focused on the interplay between the word 'fake' and the visual identity of the models, using repetition and color variation to challenge perceptions of branding.

Process

Conceptualized the 'fake' stencil motif as a commentary on fashion branding
Designed a series of unique color and pattern variations for the apparel collection
Orchestrated a large-scale photoshoot featuring multiple models to showcase the versatility of the designs
Directed the visual aesthetic and photography style for the launch session
Produced the final collection of images and promotional media

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