Hankook

Question: How can motion design translate abstract performance data into a visceral visual narrative?
Medium: Motion
Year: 2021
Role: Motion Designer
Skills: Motion Design, Visual Design, Asset Production

A series of three films featuring high-energy motion design and data visualization for the global tire manufacturer Hankook.

Details

Collaborating with New York-based Maul Media, I developed a glitchy, technical visual language to bridge the worlds of professional baseball and automotive performance.

The work involved integrating complex 2D tracking and infographics into 3D cinematic footage to highlight product engineering.

Process

Analyzed raw 3D cinematic footage to identify key tracking points for data overlays
Developed a glitch-inspired visual system for technical infographics
Executed precision 2D motion tracking to anchor animations within 3D environments
Iterated on data visualizations comparing baseball mechanics to tire performance
Finalized and delivered three high-fidelity films for global distribution

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