Infiniti

Question: How can motion design enhance the perceived technological sophistication of a luxury automotive brand?
Medium: Motion
Year: 2020
Role: Motion Designer
Skills: Motion Design, Visual Design, Asset Production

Animated motion design screens and title assets for an Infiniti commercial campaign produced in Tokyo.

Details

This project involved the creation of high-end motion graphics and interface elements to be integrated into a commercial for Infiniti.

The work focused on sleek, automotive-inspired title frames and digital screen content that aligned with the brand's luxury aesthetic.

Process

Analyzed the commercial storyboard to identify key moments for motion graphic integration
Developed visual style frames for the title sequences and interface elements
Animated UI components and typography to match the pacing of the live-action footage
Rendered and delivered high-fidelity assets for final compositing and broadcast

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