NBA2K

Question
How can motion design bridge the gap between digital gameplay and the visceral energy of live sports?
Medium
Motion
Year
2019
Role
Motion Designer
Skills
Motion Design, Editing, Visual Design, Asset Production

A high-energy motion design edit featuring stylized treatments and dynamic transitions for an NBA2K promotional campaign.

Details

This project involved creating a fast-paced, visually dense promo for the NBA2K franchise.

The work focused on integrating gameplay footage with custom motion graphics, rhythmic editing, and stylized visual effects to capture the intensity of the basketball simulation.

Process

  1. Ingested and curated high-fidelity gameplay footage from NBA2K
  2. Developed a visual language for overlays and transitions that matched the brand's high-energy aesthetic
  3. Synchronized motion graphics and cuts to a driving soundtrack for maximum impact
  4. Rendered and delivered final assets for promotional distribution

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