Prologis / Stills

Question: How can we turn dry corporate statistics into a compelling visual narrative?
Medium: Film
Year: 2017
Role: Filmmaker / Director / Producer / Editor
Skills: Directing, Producing, Editing, Filmmaking, Motion Design, Visual Design

A conceptual video campaign for Prologis that translates massive logistics data into imaginative visual illustrations.

Details

Produced in collaboration with SkyConcept, this project aimed to showcase Prologis's impressive scale through a series of stylized, high-concept vignettes.

I served as the director, producer, and editor, overseeing the translation of abstract warehouse statistics into a cohesive and visually engaging brand story.

Process

Analyzed Prologis's logistical data to identify the most impactful statistics for visual representation
Developed conceptual storyboards to translate abstract numbers into imaginative physical metaphors
Directed the production phase, ensuring the visual style remained consistent with the brand's scale
Edited the final sequences to balance information density with cinematic pacing
Collaborated with SkyConcept to align the creative execution with the agency's strategic goals

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