Q30

Question: How can motion design translate complex medical engineering into a compelling visual narrative for athletes?
Medium: Motion
Year: 2019
Role: Motion Designer / Director / Producer
Skills: Motion Design, Directing, Producing, Visual Design, Asset Production

High-fidelity 3D motion design and product visualization for a medical device engineered to prevent sports-related brain injuries.

Details

This project involved creating a suite of animations for Q30, including a primary commercial, social media advertisements, and technical measurement visualizations.

The work focused on rendering complex anatomical structures and demonstrating the device's physiological mechanism of action through polished 3D packshots.

Process

Analyzed the medical mechanism of the device to ensure anatomical accuracy in the visuals
Developed a visual style for the brain and internal physiological effects using 3D software
Modeled and rendered high-fidelity product packshots for the main commercial campaign
Produced a series of social-first video assets optimized for different platforms
Created technical animations to illustrate the device's measurement and fitting process

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