Renault / Electrify

Question: How do you visualize the invisible flow of electricity to define a brand's future?
Medium: Motion
Year: 2020
Role: Motion Designer / Director / Producer
Skills: Motion, Visual Design, Asset Production, Editing

A series of high-energy TV pack shots for Renault’s entire electric vehicle lineup, featuring a custom visual identity built around electric energy lines.

Details

Produced during the COVID-19 pandemic, this remote collaboration with a French agency involved creating nearly ten distinct motion design sequences for the Renault Electrify range.

The project focused on establishing a cohesive visual language that communicated the brand's transition to electric power through dynamic light and motion.

Process

Collaborated with the Publicis agency to define the visual identity for the electrification campaign
Developed a signature motion style based on flowing electric lines to represent energy
Modeled and animated the full Renault electric vehicle range for high-fidelity TV output
Managed the end-to-end production and rendering pipeline as lead motion designer
Delivered final pack shots remotely for national television broadcast

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