Renault / Twingo Vibes

Question: How can motion design translate the physical energy of a vehicle into a digital-first advertising campaign?
Medium: Motion
Year: 2021
Role: Motion Designer / Director / Producer
Skills: Motion, Editing, Visual Design, Asset Production

Directed and produced a high-energy commercial for the Renault Twingo, blending clean motion design with a custom soundtrack to showcase the vehicle's vibrant personality.

Details

This project involved creating both a short TV spot and social media assets for the Renault Twingo 'Vibes' edition.

The visual language focused on elegance and energy, utilizing precise motion graphics to highlight the car's design features in a fast-paced, rhythmic format.

Process

Collaborated with the client to define the visual tone and energetic pacing for the 'Vibes' campaign
Developed a custom musical track to serve as the rhythmic foundation for the edit
Created detailed animatics and pre-visualizations to map out camera movements and transitions
Executed the final motion design and color grading to ensure a clean, premium aesthetic
Formatted and delivered optimized versions for both broadcast television and Instagram

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