Sellify / Platform

Question: How do you redesign a platform when the actual users aren't the customers, but the internal agents managing them?
Medium: UI/UX
Year: 2026
Role: Product Designer
Skills: UI/UX, Interface Design, Product Strategy, Visual Design, LLM Integration

A comprehensive overhaul of Sellify’s core architecture and interface, transitioning the platform from a client-facing tool to a high-density administrative system for power users.

Details

Following an onboarding restructuring, I re-architected the platform to align with the reality that Customer Success agents were the primary operators.

This involved standardizing data hierarchies across the organization and building advanced management tools, including a national map visualizer and a conversational logic builder for campaign rules.

Process

Audited existing platform workflows to identify friction points for internal Customer Success power-users
Restructured the foundational data model to establish a clear hierarchy between Organizations, Branches, Services, and Offers
Designed a high-density administrative interface optimized for multi-tenant account management and bulk operations
Developed a spatial Map View to visualize national client coverage and operational status
Implemented a side-panel conversational UI to replace complex configuration forms with natural language logic
Validated the new system architecture with engineering and CS teams to ensure data consistency and operational velocity

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