University System of New Hampshire

Question: How can motion graphics bridge the gap between traditional campus footage and a modern brand identity?
Medium: Motion
Year: 2020
Role: Motion Designer
Skills: Motion, Editing, Visual Design, Asset Production

A dynamic motion design advertisement created for the University System of New Hampshire to drive student recruitment across the state.

Details

This project involved producing a high-energy TV spot that blended campus footage with custom graphic overlays.

The visuals were carefully aligned with the university's brand identity to create a cohesive and inviting call to action for prospective students.

Process

Analyzed the University System of New Hampshire brand guidelines to ensure visual consistency
Curated and sequenced campus footage to highlight the student experience
Designed and animated graphic overlays and typography to emphasize key messaging
Synchronized motion elements with the soundtrack for broadcast-ready pacing
Delivered final renders optimized for regional television networks

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