xavi / regenerative farmer

Question: How can we help farmers overcome the personal and financial friction of transitioning from conventional to regenerative agriculture?
Medium: Film
Year: 2024
Role: Filmmaker / Editor
Skills: Filmmaking, Editing, Visual Design, Interviews, Product Strategy

A mini-documentary portrait of Xavier Vélez Parera, a regenerative agriculture consultant in Tarragona, Spain, who helps farmers transition from harmful conventional practices to soil-healing techniques.

Details

The film explores the psychological and systemic barriers farmers face when shifting to organic practices, highlighting the tension between traditional methods and the urgent need for soil regeneration.

Through Xavi's work, the project visualizes how regenerative agriculture not only repairs the environment but also creates more equitable profit distribution and superior food quality.

Process

Traveled to Tarragona, Spain to document Xavier Vélez Parera’s regenerative farming operations on-site
Conducted deep-dive interviews to understand the friction between conventional farming culture and new ecological mandates
Captured cinematic visuals of the landscape and soil health indicators to contrast with industrial agricultural narratives
Synthesized the consultant-farmer relationship into a narrative focused on collective resource pooling and community-wide transitions
Edited the footage into a short-form documentary designed to advocate for faster adoption of regenerative practices

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